Here in the office we’ve been doing a little bit of research from those clever boffins at Leeds Metropolitan University and their Business Management MA students.
With so many busy young professionals living in the city centre and wanting to have a healthier lifestyle, shop local and be more conscious of food miles and sustainable living, shopping at Leeds Markets seems like an ideal solution. But it turns out that you young professionals work hard and play hard leaving little or not time for the food shop.
So are you all shopping at supermarkets and getting boxes and boxes of groceries delivered to your door? Apparently not. Our students found that you were more likely to buy as you go rather than undertake a large weekly shop. This led to some costly food bills and with 37% of those surveyed saying that price was a key actor in where they choose to shop for groceries, you’re understandably miffed about it!
The research also told us that you’d love to shop at Leeds Markets and have a fridge full of fresh fruit and vegetables and local produce to come home to rather than that ready meal you’ve been avoiding and your mum’s lasagne that really is probably past its best by now.
So we’ve created Shop & Drop!
Woo hoo indeed! Now you can shop on your way to work, leave your items with us instead of taking over the office fridge and collect them on your way home. Simple, fresh, local produce right on your doorstep and at a fraction of the price you pay now.
We love those university boffins and their statistics!